1. Introduction
Hidden Beauty Lingerie L.L.C. (“we”, “us”, “our”), registered in Dubai, UAE (DED Trade License #668193), operates the website hiddenbeautyae.com. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with applicable UAE data protection regulations and international best practices.
2. Information We Collect
We may collect the following information:
- Identity & Contact: First name, last name, email address, phone number
- Delivery: Billing and shipping address
- Transaction: Order history, payment method type (we do not store card numbers)
- Technical: IP address, browser type, device information, cookies
- Communications: Enquiry content submitted via our contact form
3. How We Use Your Data
- To process and deliver your orders
- To communicate order confirmations, shipping updates, and support responses
- To send promotional emails (only if you opt in; you can unsubscribe at any time)
- To improve our website and services through analytics
- To comply with legal obligations and resolve disputes
4. Data Sharing
We do not sell your personal data. We share data only with trusted service providers (payment processors, delivery partners, email platforms) who are contractually required to protect it. We may disclose data when required by UAE law.
5. Cookies
We use essential cookies for site functionality, performance cookies for analytics, and optional marketing cookies. You can manage cookie preferences in your browser settings. Our cookie consent banner allows you to accept or decline non-essential cookies.
6. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (subject to legal retention requirements)
- Withdraw consent for marketing communications at any time
- Lodge a complaint with relevant authorities
7. Data Retention
We retain order and transaction data for a minimum of 5 years as required by UAE commercial law. Contact enquiry data is kept for 2 years.
8. Security
Your data is protected using SSL/TLS encryption. Payment information is processed via PCI-DSS compliant payment gateways. We do not store credit card details on our servers.
9. Contact
For any privacy-related queries, contact us at:
Hidden Beauty Lingerie L.L.C.
Khan Murjan Souk, Bur Dubai, Dubai, UAE
Email: [email protected]
Phone: +971 52 847 6390